Overwolf plans to pay CurseForge mod authors 70-80% of subscription and ad revenue starting next year. It also emphasized that ads would not be placed in the games themselves, only in the CurseForge app. The company said it is considering ways of opting out of advertising, both through a subscription option as well as one that might not require payment. With 70-80% of ad revenue going to creators and distributed based on mod usage, we want to look into incorporating in-app ads in a way that is not intrusive." "We want to make modding a legit profession, and we want to find ways for modders to make a living. In a FAQ about changes users can expect, Overwolf began the response to "Will the new CurseForge app include adds?" with "It's complicated." Overwolf plans to migrate CurseForge from the Twitch client software into its own stand-alone desktop app, which will apparently include in-app ads. "As we move to onboard mods onto our platform, we're positioning Overwolf as the industry standard for building in-game creations." "CurseForge is the embodiment of how fostering a community of creators around games generates value for both players and game developers," Overwolf CEO Uri Marchand said.
The move is an effort to build out Overwolf's own platform for in-game content creators, and is being framed as part of an expansion into the mod scene. Overwolf has acquired Twitch's mod management platform CurseForge for an undisclosed sum, the companies announced today.
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